James Galvin

I’d love to work for one of the companies that thinks up ads for TV. I imagine them all sitting at a big round table deciding what kind of campaign to go with. They talk about the brand, and brainstorm a bit, trying to think of something clever but direct, debating the merits of each approach. But somewhere at the back of their minds, everyone at that table is thinking “Or… we could just use Shatner!”

And so Blizzard have played the Shatner card as part of their latest advertising campaign for World of Warcraft. [via]

Following in Shatner’s footsteps on the slippery slope of embarrassing self-parody is Mr. “Snickers: Get some Nuts!” T.

Blizzard missed out on the grand slam, because they were unable to land Chuck Norris for this campaign, allegedly because he already beat the game. Either that or he’s too busy endorsing Mike Huckabee and making ads for Mountain Dew: